Do you know the story of Adobe, emblematic figure of tech, creator of postscript and now publisher of solutions to enrich the customer experience?
Adobe Systems is an American software company founded in 1982 by John Warnock and Charles Geschke. The two computer engineers previously worked together at Xerox PARC, where they developed a prototype of a new page description technology called PostScript. They left Xerox to found Adobe and commercialize this technology.
In 1985, Adobe released the first version of PostScript, which became the industry standard for page description and allowed users to create high-quality printable documents using personal computers rather than expensive mainframe computer. . This paved the way for the emergence of laser printers and desktop printing.
Over the years, Adobe has continued to develop new software products for creative professionals, such as Illustrator, Photoshop, InDesign, Acrobat, and Premiere Pro. These products have become industry standards for digital publishing, photo and video editing, and PDF document creation.
Adobe was one of the first companies to offer software for download via the Internet, and has is a pioneer in using software in subscription mode. In 2013, Adobe launched Creative Cloud, a subscription service that gives users access to all Adobe Creative Suite software. This strategy also contributed to the company’s success by generating recurring revenue and fighting the piracy that the company suffered until then.
Adobe publishes Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud solutions.
In 1986 Adobe Systems became a NASDAQ listed company and is now considered one of the leading professional creative software companies in the world.
Adobe Systems also has a strong presence in the customer experience (CX) space. The company offers a variety of products and services to help businesses improve their customer experience across all touchpoints, including the web, social media, marketing campaigns and physical outlets. .
The Adobe Experience Cloud platform is one of Adobe’s leading products in this area. It enables companies to create, manage and optimize their digital content, manage their marketing campaigns, measure data analytics and optimize their customer experiences. It also includes customer relationship management (CRM) tools to help businesses manage interactions with their customers.
In order to grow Adobe Systems has made several acquisitions over the years to expand its portfolio of products and services. Here are some of the more notable acquisitions:
- Macromedia in 2005: Adobe acquired Macromedia, a software company that developed web authoring tools such as Dreamweaver and Flash. This acquisition allows Adobe to strengthen its presence in the field of web creation.
- Omniture in 2009: Adobe acquired Omniture, a web analytics software company, to add website analytics and tracking capabilities to its online marketing platform.
- Behance in 2012: Adobe acquired Behance, a portfolio sharing platform for creatives, to expand its presence in the realm of online collaboration and talent discovery.
- Magento in 2018: Adobe acquired Magento, an open-source e-commerce platform, to integrate e-commerce capabilities into its digital experience platform.
- Marketo in 2018: Adobe purchased Marketo, a marketing automation platform, to strengthen the marketing automation capabilities of its customer experience platform.
- Allegorithmic in 2019: Adobe bought Allegorithmic, a texture software and materials company for creatives, to bolster its 3D rendering and creation capabilities.
There have been many other acquisitions over the years, and Adobe continues to seek to expand its portfolio of products and services to meet customer needs.
Did you know?
There are many anecdotes about Adobe Systems and its history, but perhaps one of the most interesting is the creation of its name. According to company founders John Warnock and Charles Geschke, they chose to name their company Adobe because of the proximity of their temporary office to a creek called Adobe Creek. They found the name appropriate because it reflected their mission to provide tools to “build” electronic documents.