For Aveyronnaise Justine Pereira, based in Lille, it is “absolutely fashionable” in the Decathlon

Designer Component for Decathlon, Aveyronnaise Justine Pereira designs fabrics for the sports brand. A profession that has always fascinated him and in which he has developed real expertise.

I always like the color, the shape, the touch of the material.” From the very beginning, Justine Pereira, who grew up in Mondalazac, in the community of Salles-la-Source, practiced drawing and developed “a sensitivity for textiles ” Born in 1990 in Rodez, he studied at the Jean-Auzel de Marcillac school and then at the Kervallon college where he remembers being “a little rebellious”. years and admits that he is not good at mathematics, at French, at science. “It was a bit complicated for me”, he admitted. So the teenager drew: “It allowed me to escape. And then those were the only skills I had at the time.”

Knowing that her daughter had potential, her mother, Sylvie, made an appointment at the high school of François-d’Estaing in Rodez. Despite her average grades, the director admits, however, because of her achievements, that the female student integrates the Applied Arts sector. And there “everything took off”, remembers Justine Pereira who finally blossomed in her studies, encouraged especially by one of her teachers, Barbara Dubienko, with whom she keeps in touch.

In the hands of Bac, the young Aveyronnaise incorporates the Fine Arts of Tarbes (Hautes-Pyrénées), the time of a year, where he discovers ceramics and screen printing.

A successful experience in Italy

In 2011, he left for Belgium where he took the entrance exam for La Cambre school in Brussels. School where he graduated in 2015, crowned with a master’s degree in textile design, obtained with distinction from the jury. She specializes in this area, be it weaving, knitting, finishing, dyeing.

The difficult years in college are far behind him.

“I blossomed, I saw that it was my way. Everything made sense, it was obvious!, she says. I gave myself completely.”

Freshly graduated, he went to Italy to join the luxury fabrics publishing house Dedar, based in the South, in Appiano Gentile. “I was in charge of all the research, explained the young designer, then based in Como. I analyzed future trends in furniture, I contacted suppliers and I worked on fabrics – for those armchairs, cushions, curtains, wallcovering… – which we included in our collection. I loved it.”

After this wonderful experience, he decided to travel throughout Europe, and even to Colombia, for a year. Year not so sabbatical because Aveyronnaise, registered as an autoentrepreneur, will meet publishers, suppliers. “A time of exploring possibilities,” he said.

He works in particular in the Neolice workshop, in Creuse, which specializes in artistic digital weaving, as well as in other creative studios. And began his collaboration, freelance, with Decathlon. Sign who will eventually offer him a CDI in 2019. “It was good, she said, because I wanted stability, to focus on a project.”

“Decathlon Eyes”

“It is a very human and very innovative box. There is a good mentality and a lot of youth”, appreciates the designer responsible for analyzing trends. “I am the eyes of Decathlon, looking outside to be ahead of the market, he explains. I push them towards innovation, so that people can enjoy wearing Decathlon every day.” That’s why Justine Pereira developed the textile offer for all the sportswear signed by the brand – from Starever for dance to Solognac for hunting through Quechua, Forclaz or Domyos.

Based in Lille – “one of the cities with a tradition of textiles” – where the brand’s design office and industrial process for textile development are located, the young Aveyronnaise appreciates the proximity “of the three capitals of London, Paris and Brussels”. . “In Lille, the sky is often low, he says. But the people are very human and warm. And then it is a city rich in culture.”

At the same time, Justine Pereira continues her freelance activity, participating in artistic projects, giving design lessons, collaborating with art schools, particularly in Toulouse – where she finds her companion – and in Paris.

“It makes sense for me to deliver and accompany young people so they can find their way.”

And Aveyron? “When I was young, I wanted to leave because I thought nothing was happening there, he smiled. Now, I feel good there. resource. I found my mother who lives in Muret-le-Château. It is every time to return to nature. I arrived at the height of Mouret, near the chapel of Saint-Jean-le-Froid.

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