All the changes made to Twitter since the arrival of Elon Musk

Since Elon Musk bought Twitter in October, the social media platform has made several changes to the user experience, including overhauling the verification process and emphasizing “free speech.” »

Since the highly publicized and controversial takeover of Twitter by Elon Musk in October 2022, the latter brought a series of updates to the platform, often announcing them live on Twitter.

Among the most notable changes is the overhaul of the verification process. Previously, blue badges indicated public numbers that were independently verified by the platform, but users can now purchase a badge by subscribing to Twitter Blue for eight dollars a month.

After having expressed that Twitter’s new policy is “freedom of expression”, according to which negative or hateful tweets will be “deboosted”, but not banned, Elon Musk has brought back some accounts that were notably suspended, including in donald trump, of Jordan Peterson and of Kathy Griffin. Donald Trump’s account was restored after a survey carried out by Elon Musk on Twitter: 51.8% of the 15 million people questioned voted “yes” to the return of the account of the former American president.

Each tweet now publicly displays the number of views it has received, an update made by Elon Musk to show that “Twitter is more alive than people think. »

Twitter now splits a user’s news feed into a TikTok-like “for you” page, a stream of tweets selected by an algorithm that it thinks the user will like, and a “follow” page. which consists only of tweets followed by the user. .

Twitter has reversed a short-lived policy that prohibited users from sharing links on other social media platforms. After less than a day of backlash, the platform removed this policy from its website.

One of the biggest updates in the Musk era is the radical change in the verification process. Previously, blue verification badges confirmed that the profiles of public figures, such as celebrities, journalists or government officials, were legitimate. These blue badges (which Twitter now calls “old” verified accounts) are still visible, but the platform has made them available to anyone as long as they subscribe to Twitter Blue , a service that allows users to get an overview of new features. There is no visible difference between the old and new blue badges, which has raised concerns about impersonation as public figures (although hovering over or tapping the blue badge indicates whether the account is subscribed to Twitter Blue or if it’s an old verified account). Hours after the new controls rolled out, users bought badges to impersonate people like Donald Trump, Rudy Giuliani and Kobe Bryant, CNN reports. A columnist from Washington post there are accounts pretending to be comedians that are verified within minutes Blair Erskine and the senator Ed Markey. Twitter temporarily suspended the ability to purchase the blue badge the next day, promising to address impersonation issues. Elon Musk said he plans to get rid of the old verification badges, saying the old verification process was “corrupt and absurd. In another change to the verification system, accounts belonging to businesses are marked with gold badges, while government entities and politicians are marked with gray badges.

Elon Musk’s changes to the platform have been criticized for many reasons, from being useless and boring to facilitating hate speech. Anyone’s ability to purchase verification has been condemned for making it easier to impersonate public figures and spread misinformation. In January, Taliban members purchased verification badges, although they were removed after a backlash. Elon Musk also faced criticism in December after Twitter suspended the accounts of several journalists who criticized his ownership of the company (the billionaire has tweeted that these accounts “doxxed my exact location in real time”), although these accounts were later restored. Critics of the vetting process as well as mass deletions within Twitter have been motivated more than 500 advertisers to stop their spending on the platform, according to The informationwhich resulted in a 40% decrease in daily income. Several popular Twitter influencers told NBC News that day-to-day use of the platform has worsened under Elon Musk’s leadership, including an influx of hate speech because of his new emphasis on free speech. , as well as increasing technical issues due to the company. division of personnel. These influencers, incl matt nelsonwho’s in charge” We rate Dogs », a cash account 9.3 million followers, told NBC News that the verified notifications feature, which shows notifications received by verified accounts, is no longer useful because anyone can pay to get a blue badge. The default “for you” feed has also angered some users who find this update unnecessary and are now seeing tweets they don’t care about. LGBTQ rights groups have also argued that the platform’s “free speech” design exacerbates anti-transgender speech. Among the accounts reinstated under Elon Musk’s tenure were the Babylon Bee, a Christian satirical news site, and the author. Jordan Petersonwho previously posted transphobic tweets, the reports Bloomberg.

Elon Musk talked about future updates that have yet to debut on the platform. It plans to increase the current limit of 280 characters per tweet to 4,000 in February, an impressive character increase for a platform long known for its brevity. Additionally, users will soon be able to use formatting features like bold, underline and font size, a metric that Elon Musk hopes will keep people on Twitter instead of using Twitter. other websites to publish their work. The company also plans to sell usernames that have been dormant for years to free up nicks and generate revenue.

After months of back-and-forth and the threat of a lawsuit, Elon Musk bought Twitter in October in a high-profile deal from $44 million. He quickly downsized the company, saying it was at risk of bankruptcy and needed to be “strong” to survive, and began implementing his “free speech” vision for the platform. Elon Musk has previously criticized former Twitter executives, saying they run the platform with a “leftist bias.” »

Will the billionaire really leave his post as CEO of Twitter? Elon Musk has tweeted in December that he will step down when he finds someone “crazy enough” to succeed him and then lead the company’s software and server team. He asked through a survey Twitter if he were to step down, saying he would “respect the results of this poll.” “Yes” won a clear victory, got 57.5% of the vote from 17.5 million votes. Since the poll, Elon Musk has not given any update or timeline regarding the search for a successor.

According to the latest estimates of ForbesElon Musk’s net worth stands at $149.4 billionmaking him the second richest person in the world, behind the French fashion mogul Bernard Arnault. Elon Musk lost his spot as the world’s richest person in December.

Article translated from Forbes US – Author: Conor Murray

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