Why Citroën is falling so hard in France and Europe

But where does the chevron mark go? Citroën holds just 3.3% of the European market, according to the Association of European Automobile Manufacturers (ACEA). Even 2.3% in the month of December 2022 only. The company exceeded 4% in 2019, the year before Covid, 5% in 2013, 6% in 2010. In France, Citroën barely reached 8.5%. Against 10.5% in 2015. And, in 2010, the company was close to 15%! Supreme shame: Citroën was overtaken by Dacia last year… in Europe and also in France. Renault’s low-cost subsidiary now sells 100,000 copies more than Citroën in the Old Continent and a thousand more in France. “They took us off the podium in France”, lamented a Southwest brand dealer.

Moreover, Citroën’s commercial director for France, Jérôme Gautier, will leave his post on 1eh February. Even though the brand says it has nothing to do with it, dealers see a clear cause and effect relationship. The same Jérôme Gautier admitted that the market share should naturally be in France between 10 and 11%, during the conference organized by the agents last November (reported by the Journal de l’automobile). 2022 will be the worst year since the data compiler AAA Data published the numbers, similar to 2001. Even worse: the small Citroën C3 released in 2016, whose replacement will be presented at the end of the year, is lost third place in the French market (by model), in favor of Dacia Sandero inserted between Peugeot 208 and Renault Clio! The French manufacturer registered 375,578 new cars last year in Europe (-15.7%), according to the Association of European Automobile Manufacturers (ACEA), including 129,883 in France (-19.8%) d ‘after the PFA (Automotive Platform ).

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