Every year, mobile technology takes a more central place in our daily lives and finds itself at the center of innovation.
As these devices become essential, we create and consume content that connects us, inspires and entertains us. We remain immersed in the universe of an epic game, even on the move. We communicate with our colleagues and meet deadlines even when we are not in the office. And we can manage all aspects of our lives from one place – our health and wellness, our appointments, our purchases, our travels and so much more.
As these experiences shape our days, consumers want reliable devices from brands they trust. At the same time, global challenges such as the climate crisis force us to rethink our lifestyles. We have a responsibility to help create a better world today while working for a fairer and more responsible environment in the future. We believe that mobile technology can be a catalyst that will enrich people’s lives and help create the future we want. And that’s why our MX division does what it does.
Setting new performance standards
There is no better example than the Galaxy S series to illustrate how Samsung realizes this vision. This year, the Galaxy S series capitalizes on our legacy of innovation, which we’ve extended by redoubling our efforts at our core.
That’s why our camera module gets smarter, delivering the best photos and videos to all our Galaxy smartphones, regardless of lighting conditions. Beyond software and hardware optimization, our new processor—a product of our open partnership philosophy—delivers the fastest, most powerful Galaxy performance. Our ecosystem connectivity is also better than ever.
At the top of the Galaxy S series is the Galaxy S Ultra. This is the product you can count on for the best performance and best Samsung quality.
We’ve combined favorite Galaxy Note experiences with Ultra, creating a unique smartphone with the power, performance and creative capabilities of two Galaxy innovations.
The Galaxy S Ultra represents the pinnacle of Samsung Mobile innovation, and stands out from the rest. We’ll show you what the Ultra can bring to more device categories soon.
Performance isn’t just about more power. It is also a more environmentally friendly innovation.
We are committed to combating climate change and guided by our new approach to the environment which aims to make technology more environmentally friendly at each stage of the product life cycle.
This means making products designed to last longer, and incorporating more recycled materials into more parts. It also means working with like-minded partners to bring people together and drive positive change while setting new benchmarks for our industry.
In 2022, Samsung Electronics announced a new environmental strategy to help fight climate change. The MX Division will continue its efforts to contribute to the achievement of these goals by taking concrete measures in favor of the climate in all its activities and throughout the life cycle of its products.
A premium experience without compromise
During Unpacked on 1eh next February, we will show how the combination of innovation and greater respect for the environment can provide an authentic experience.
At a time when the stakes are higher than ever, we’ve raised the bar higher by pushing the boundaries of the mobile experience – to deliver our most powerful mobile experiences.
I look forward to sharing with you what happens.