The Super Actives (35). A couple dedicated to seniors looking for links and extra income
Véronique Maignant, on 20.12.2022
A few months ago, Marie Villena and Joséphine De Geyer did not know each other. The first is a lawyer, the second an agri-food engineer. It took a simple dinner and a common desire to give meaning to their professional commitment for them to resign at the end of 2021, join forces and launch their project: Les super Actifs. Now online, the platform connects retirees looking for additional income with individuals trying to find solutions for daily services. Furthermore, it creates lasting bonds between generations. About fifty “super Active” and “active” profiles are now online. Business needs arise, forcing two designers, members of the Breizh Silver Eco club, to adjust their business model.
They are in their thirties and for both of them, Covid has triggered a search for a better balance between private and family life and meaning at work. ” After ten years of experience as a collaborative lawyer, I have two options available to meExplain Marie Villena, graduated with a double Master’s degree in the law of companies in difficulty and in business law. Stay a collaborator and keep working, a lot, and for other people. Either become a partner and get even more involved, to the detriment of my family and even though the social dimension that I had in my profession, when I started out, has disappeared. »
a little younger, Josephine De Geyer a different path was taken. Army of one degree in agro-food engineering, he did three years of R&D within a Norman group, before he landed in Brittany, as a production workshop manager within an SME. ” In 2020, Covid caused a drop in production and froze investments, he explained. The project I had to lead, namely the doubling of the site’s production capacity, was also stalled. Eventually, I was given a more administrative position. I missed the teamwork and the lack of challenge. “In view of these elements, both resigned at the end of 2021. ” We are fortunate to be able to do that. The financial impact is real, but we are not putting the whole family at risk», they taught in one voice.
Accompanied by 1Kubator
Without wasting time, the two young women passed the selections to join 1Kubator in Rennes. ” We want to test our ideas and our project “. Admitted by a jury of professionals and experts, they will begin their journey in mid-January 2022. “I just gave birth to my 4the son, I skipped my maternity leave Mary said smiling. Office, visio, workshop, advice, everything is taken care of by the incubator for the first ten months. ” In return, the latter co-invested alongside us, in the company. “After the first market study and analysis of the competition, the two creators abandoned their first idea, especially to connect students and adults: ” Too much competition! We looked for a counter-project, always with a social impact for the elderly and the same idea of creating intergenerational links to prevent isolation. .» Ultimately, the targets will be retirees looking for extra income and individuals looking for people to provide daily services. ” This is a project we would never do on our own. When one of the two has an emergency, the other can take over. We need to support and challenge each other. It’s also easier to absorb failures, especially if we don’t share the same vision of them, or successes, for that matter.. “.
Seniors aged 65 on average
From the senior target’s view, the platform offers a very simple user journey. ” Right now, we’re using a no-code tool. It requires less investment and allows you to maintain control. » A freelancer and an intern worked on the site framework and web design. Since its launch in October, more than fifty “actives” (individuals) and “super actives” (retirees) have registered on the platform. It generated about twenty connections. Individuals have access to seniors’ profiles when the latter have access to assignments. ” Our hyperactive workers are on average 65 years old and mainly take on DIY, gardening, domestic help and childcare tasks. They are paid through a universal service employment check (Cesu), but beyond the service provided, we encourage our users to share time over a drink or coffee. This social bond is as important in our eyes as the service provided. We now have great stories to tell. »
Member of Club Breizh Silver Eco
Word of mouth, presence in the markets or on Facebook, partnerships, the ways to find super assets are not lacking, but it is often necessary to help them take the plunge. ” Retirees looking for additional income often have jobs unrelated to digital technology. It’s up to us to show the pedagogy and convince them to fill out their profile.» A collaboration is in place with Malakoff Humanis and others are underway with Opar*, Harmonie Mutuelle and the Brittany gérontopôle. ” We have also joined the Breizh Silver Eco club initiated by CCI Bretagne. It is a network that allows meetings and exchanges with other companies working in the silver economy. In addition, workshops are offered as well as access at a preferential rate to exhibit at trade fairs.. In the development phase, the start-up does not earn, at the moment, its connection.
The two young women are preparing for the next step, conquering the target B to B, less complicated at work. ” We have requests. The idea is to offer our solution to companies to meet the occasional needs of their employees, as often happens with a sick child. vsThis will go through the establishment of an annual flat rate as well as participation according to the number of employees. While waiting for this new development and the inclusion of an accelerator next spring, Super Actives is already generating revenue. ” We have a partnership with a company that analyzes the journey of seniors on our site, the number of visits and clicks, the way they scroll, etc. This is a good start », concludes Marie and Joséphine where the working days remain long, « but at least by choice and we control our time. »
Discover Super Actives
*Operation: Observatory and Animation Center for Pensioners in Rennes,
How to join Club Breizh Silver Eco?
Club Breizh Silver Eco brings together companies in the sector established in Brittany to help develop their activity through a range of services.
