For the media, how to do without Twitter?
Cyril, can the media do without social networks?
I am a journalist…
I have info…
I am discussing this with my editor…
Alright coco, go for it!
And once I’ve posted my information, what do I do?
Well, I’ll tweet it!
I do it every day in this column…
Journalists… And even the media in general are addicted to Twitter.
It is not for nothing that we often say that this is a social network made for politicians and media…
And so Cyril, you want to detox us?
For you Nicolas, I think it’s over… It remains to attack others now. In fact, the topic that interests us today is: what do I do when I have immediate information and I want to distribute it to those who are interested… and who is really interested?
In the United States, many media are asking this question with one goal: to stop relying on Twitter…
Especially since this relationship works pretty much in one direction…
A few weeks ago… the bloodshed of Elon Musk… And whoop, Twitter suspended some accounts of American journalists…
Monday, I talked to you about the arbitrary decisions of the bosses of social networks… Well, here, it’s the same!
So we should bypass Twitter… And the rest
An example: PUNCH BOWL News.
Originally, it was a start-up covering all news of the American Congress…
Well, in mid-January this very young medium will launch a message service… To broadcast its alerts directly to its readers.
Like the notifications we already get on our cellphones?
It’s simpler…
It will actually be like a good old text message. Old…
And this is definitely a format that changes everything.
Text messages come from your friends… From your family…
In other words, from those who know you…
If a news site sends you an sms… That’s why you trust it, that you have a special bond…
Another example, The Information site
This specialist in new technologies, created in 2001, has just launched its own social network…
A network reserved for its subscribers.
There are 3 things in particular: a forum to share articles; a directory for networking between subscribers… And the possibility of sending messages between members.
So, exactly what is in social networks we all know.
Except they no longer perform their duty.
In any case, this is what The Information boss thinks…
They are too big…
They are more interested in our attention than our concerns.
And so many people that in the end, you don’t know who to trust…
These are just small examples… Nothing can shake the giants like Twitter or Facebook…
But that says something about what the media is going through…
They need to re-engage directly with their audience…
And for the public, to find themselves in a community of trust…
Is the French media also concerned about this topic?
Yes, but at this stage, experiences are still limited…
Let’s go back in time.
In 2016, several French media launched their robot on Messenger… Messenger, you know, is Facebook’s messaging application…
The principle is simple: robots send us the latest articles published on topics that interest us…
L’Express and 20 minutes started this experiment.
The problem… is again, it depends on a third party…
From Facebook in this case…
Media partner, but when it suits him.
A partner who can tell you: ok, thank you, it was a good experience… But it’s over.
Be careful not to forget the fact that for social networks, the media is a tool like any other.
Useful one day… Useless the next.
So I’m not saying you have to break up overnight…
It won’t make any sense. And the media will lose a lot.
But move quickly to the next step…
Who I give my information to, how I give it to them and what relationship I establish with my audience.
