Twitter, Starlink, Tesla: Elon Musk’s Busy Year

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Now the economy is returning to the crazy year of Elon Musk. A very busy year 2022 for the multi-billionaire. The ” serial entrepreneur added Twitter to the long list of groups he already leads.

Elon Musk became “Chief Twit” this fall. These are the words, which mean “Chief Cretin”, which he showed on his Twitter profile when he bought the social network for 44 billion dollars. An acquisition at the cost of a large loan for Twitter, and keeps Twitterers in suspense. The now second richest man in the world, according to Forbes, announced his intention to get his hands on the blue bird in the spring, and then reluctantly in the summer, before finishing the operation to avoid a case.

The buyout did not quell the unrest

So as soon as the keys to the store in hand, Elon Musk fired the management team and the board of directors to find himself alone at the helm of a company that he withdrew from the Stock Exchange. He dismissed it outright half of the 7,500 employees and giving the remaining employees an ultimatum: work “full” or leave.

Employees are not the only ones who distance themselves. Some major brands are suspending their advertising for fear of being linked to toxic content. Libertarian came with the intention of loosening moderation. A freedom of expression that manifests itself in variable geometry. The social network’s new boss recently suspended the accounts of journalists covering Twitter news and its owner before changing his mind.

In the weeks following the takeover, he alternately tried to reassure advertisers or threatened to call for a “thermonuclear” boycott. In particular, he briefly “declares” the “war” on Apple, where he also criticizes the commissions taken from the App Store. A surprising episode for Carolina Milanesi, president of consulting firm Heart of Tech: “ This shows how little he knows about this world. He criticized Apple for its commission “secret” by 30%. But this is not a secret at all. It has been known for many years. »

“a personal matter”

If all this chaos is worrying investors or regulators, Elon Musk looks like he’s having fun. The troublemaker even published a photo of a man posing in front of a grave, one and the other decked out in a blue bird, as if Twitter was happily attending his own funeral. Something to ask about his intentions: “ I don’t think he bought Twitter because he saw an economic opportunity there, if only because that opportunity would have to be enormous to recoup his stake, continued Carolina Milanesi. In my opinion, it’s a personal thing. He thought he was going to be a hero. »

Ultimately, after polling Twitter users, Elon Musk has promised to resign of general management as soon as he found ” someone crazy to take the job “.


His successor will have to straighten out the finances

Elon Musk expects revenue in 2023 to drop more than 40% from 2021. The turmoil could affect other businesses that Musk oversees. Tesla title collapses: -70% for the year. Not all of the decline is related to that acquisition, but it has sold nearly $40 billion worth of Tesla stock this year, in part to buy Twitter, and investors are worried.

Expectations of lower production in Shanghai weighed more heavily on the title.

Also read : The action of Tesla, Elon Musk’s company, at the lowest in two years

Another shock on the part of Tesla, his compensation plan was developed in 2018 and estimated at $ 56 billion over 10 years, earned him a lawsuit.

Starlink helps Ukraine stay connected

Along with Twitter and Tesla, SpaceX has also caused a lot of ink to flow. For the first time since 2019, SpaceX has flown its Heavy Falcon, the world’s most powerful rocket. It also won a contract with NASA for lunar shuttles.

SpaceX distinguished itself in the conflict in Ukraine. Its Starlink constellation provided telecommunications to the fighters. Again, it was not without its upheavals. In the fall, he threatened to stop providing free internet to Ukraine and asked the Pentagon to take over.

Again, Elon Musk ends up backpedaling. Once hailed as a hero, the image of the native of Pretoria was also tarnished in Ukraine by the publication, on Twitter, of his tracks for a peace plan between Moscow and kyiv. Plan that proposes in particular that Crimea officially become part of Russia. Ukrainian Ambassador to Germany, Andrij Melnyk, answered himstill on Twitter, to “fuck off”.

In a different context, some Starlink terminals have also been deployed in Iran to circumvent restrictions imposed by the authorities.

After the car, the electric truck

All this is not enough to fill Elon Musk’s year. Little inventory à la Prévert of the rest, incomplete with its 2022 news: it delivered the first “Semi”, Tesla’s electric truck. According to the promises of the entrepreneur, the 37-ton can travel 800 km with a load, almost double what other vehicles in the segment offer at the moment.

On Neuralink’s side, Elon Musk announced that the start-up will be able to implant its first connected device in a person’s brain in the course of 2023. It still needs to be approved by health authorities.

Finally, one of his companies, BoringCompany – which mostly dig tunnels – launched a perfume. Surprisingly, perhaps not as much as its name suggests: “ Hair burned » [cheveu ou poil brûlé en français, NDLR].

Also read: Twitter: “Elon Musk’s real project is political”

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