With 113 million posts, also on Twitter, this is the edition of all records
Audience records, revenue, goals scored, controversy… The 2022 World Cup is the edition of all superlatives. And Twitter won’t say otherwise. Because the sporting event also generated records on the side of the company with the blue bird. With more than 113 million posts published, the World Cup generated 60% more messages compared to the 2018 World Cup in Russia, according to data from Visibrain*, a social media monitoring platform. On the other hand, posts about the boycott movement represented only 3% of the messages, Visibrain added.
Two days after France’s defeat (#MerciLesBleus), and, once our tears have dried, we’re analyzing this World Cup on Twitter.
1. Tweet streams during the final
Unsurprisingly, the France-Argentina final was the most commented match of this World Cup, with 25.9 million posts, three times more than the France-Croatia match in 2018. This legendary match alone reached in a quarter of the messages published throughout the competition .
Some moments also exploded in the counters: 106,500 messages to Lionel Messi’s first goal and 97,600 to Di Maria. Nothing compared to Kylian Mbappé’s double. His two goals, which allowed France to equalize in less than two minutes (we love you Kiks), generated more than 145,400 tweets, again according to figures from Visibrain. His second shot also generated 24,400 tweets per second, said Elon Musk, the new boss of Twitter, “a record for a World Cup”.
A few minutes later, 127,300 posts were published at the time of Messi’s second goal – Argentina’s third -, then 119,800 posts for Kylian Mbappé’s third in the 118th minute. But it was Argentina’s coronation, during the penalty shootout, that broke records with 312,600 posts.
2. Four weeks of highlights
But it’s not just this final (which is hard to take back) that people talked about. During this four-week competition, Twitter caught fire several times. Starting with the opening ceremony, hosted by Korean artist Jungkook, where more than 10 million messages were posted. In the Saudi Arabia-Argentina match, the surprise victory of the Saudis resulted in 864,000 messages. More than a million posts were recorded on the Morocco-Portugal match, which took the Atlas Lions to the semi-finals, an unprecedented achievement for an African or Arab team. Then the Argentina-Croatia semi-final, with 623,000 posts, and the France-Morocco duel with 469,000 posts.
3. Argentina, posts generator
It makes sense, but it is clear that the winners of this 2022 World Cup are the most talked about. More than 41.3 million messages were published on the Argentina team, against 20.3 million on the Blues and 9.1 million on Neymar’s Brazil.
4. Kylian Mbappé in our hearts and in our tweets
Zoom into our Blues. The France team, led by its captain Hugo Lloris, generated 20.3 million tweets. It is not surprising to very few, but, individually, Kylian Mbappé, the leading scorer of the competition, sparked on Twitter more than 9.2 million messages about him, more than the entire team from Brazil. On the second step of the podium, we see Olivier Giroud, with 1.4 million posts, followed by Antoine Griezmann, with 843,000.
5. Messi, king of the World Cup and of Twitter
Lionel Messi, voted best player of the World Cup and winner of the tournament with Argentina, was mentioned more than 33 million times during the World Cup, according to figures reported by Twitter. Portuguese Cristiano Ronaldo leads with 11.5 million citations, ahead of Kylian Mbappé and Neymar (7.9).
*Visibrain counts all publications with the hashtags #CDM, #WorldCup or #CopadoMundo, published since the start of the competition on November 20.