Korean Hyundai owes a lot to a… Belgian car designer

A great reward for a European designer over a Korean! Luc Donckerwolke, Chief Creative Officer of Hyundai Motor Group, was promoted to President of the automaker in early December. An honorary title and a type of marshal’s baton. The former Volkswagen Group designer will continue to “strengthen the identity of each of the brands – Hyundai, Kia and Genesis – by overseeing the design and creation of concepts”, according to the official statement. This 57-year-old Belgian started with an internship at Peugeot before working for Audi, Skoda where he designed the Fabia and Octavia, then Lamborghini, where he created the Murcielago and the Gallardo. He took over as head of the style office of Seat, the Spanish brand of the German consortium, in 2005. He joined the group in 2011, where he assisted Italian master Walter de Silva, then the design boss of the Wolfsburg giant.

Then Bentley’s design director from 2012, he finally left the Volkswagen group in 2015 to join Hyundai. He succeeded in finding an original style for Hyundai and Kia, whose products until then were characterized by great restraint and lack of personality. Under his leadership, the Korean group succeeded in distinguishing itself from Hyundai and Kia in particular. the designer was adopted several years ago a savant-garde style, deliberately provocative, subversive, but more attractive a priori than compelling rejection. Given the success of the current Hyundai Tucson and Kia Sportage SUVs. The electric Kia EV6 was voted car of the year at the beginning of 2022. The designer became the “World Car Man of the World” in 2022! He also worked for Genesis, the Korean group’s third brand focused on the high end.

Leave a Reply

Your email address will not be published. Required fields are marked *