Why SEO references?

Putting a website online is just the beginning of the journey. Once this first step is done, you must maintain its good positioning in search engines to generate traffic and increase your income. To help you in this process, Fiverr, a freelance services platform for companies, presents SEO consultants ready to support you.

What is SEO referencing?

From its exact name, Search Engine Optimization, more commonly known as SEO referencing, brings together a set of techniques aimed at improving the position of your site’s pages in search engines. The higher your site’s place in the ranking, the more likely you are to increase traffic to it and therefore, potentially, convert an Internet user into a consumer.

Originally appearing in 1997, the term SEO is now well-known among companies who understand that the stakes are high if they don’t want to lose their customers and stay in the “top” results.

In contrast to referencing SEA, SEO is a free optimization technique called “natural referencing”. Although some SEO tools are paid to maximize their performance, SEO is still a technique that is accessible to everyone. SEA, which designates Search Engine Advertising, is based on advertising.

How to improve your website’s SEO reference?

Defining SEO is not based on one, but a set of techniques. Obviously, you can only use one, but setting them up together, and if you use them properly, can only improve your natural detection.

Analyze keywords

Natural referencing is essentially based on the use of keywords. This results in a thorough study of the most searched words on the internet as well as words related to them by topic. So, if you write articles for a blog, it is important to define a list of primary and secondary keywords to include in your text to improve its identification.

But be careful, it is not because a second word related to your main word is highly sought after that it will necessarily increase your positioning. Remember that a more precise and less searched word will separate you from the competition and therefore, during a more precise request, will make it possible to show your web page at the top of the list.

Conduct an SEO audit

An SEO audit is a type of inspection of your website to control its technical performance (responsive mode, loading speed, etc.). During this audit, you will also conduct competitive intelligence to position yourself in your market and your competitors.

The audit is therefore very important, because it is only after having detailed and understanding the weak points of your site that you will be able to put new strategies to remedy its defects.

Optimize your website plan

Studying the technical performance of your site is not enough! To optimize its positioning in search engines, it must have a clear and structured tree structure that algorithms can understand.

To help you with this step, feel free to set up personas and define the journey of a typical user on your site.

What are the tools to analyze your site’s SEO positioning?

Once your strategies are in place, you will need to evaluate their performance in terms of traffic to your site, acquisition of new customers, SEO positioning, etc. To do this, many tools, particularly offered by Google, will help you understand where you stand.

Google Analytics

With Google Analytics, you can understand the profile of your Internet users: their age, their nationality, the time spent on your site, the devices used (size, model) or the operating system used.

Google Search Console

Google Search Console works hand in hand with Google Analytics, as it tells you how people got to your site. You can also see the number of clicks and the positioning of your pages in the results.

Google Tag Manager

Thanks to Google Tag Manager, you can understand how Internet users interact with your website. What call-to-action buttons are used? Are the forms completed? Which pages of the site are visited the most? …

Depending on your strategies, your competition and your goals, you therefore have to judge for yourself which tools are best suited to your situation.

Therefore, SEO requires time and patience in the long run to always stay at the “top” of the results.

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