Volkswagen is supporting the Blues in their quest for a third star by offering supporters of the French team a dedicated sweater. The music in the commercial is a track by Daniel Pemberton titled “The boy’s a Genius”.
Volkswagen advertising: the Blues sweater
The advertisement Volkswagen “the sweater of the Blues” starting on a road bordering the forest. In this snowy landscape, we see a red Volkswagen approaching while driving very slowly. He ends up parking in a park of what looks like a castle. We saw a foot wearing crampons coming out of the passenger compartment of the vehicle. The ad continues inside the building where we see a record player playing the tune.
The room is decorated with a fir tree from the top of which are suspended two golden stars. Symbol that reminds two titles of World champions won by the French team in 1998 and in 2018. Hanging on the wall, we also see a sign showing the name of the place of two stars in 8e borough.
The ad continues by showing Kylian Mbappé placing several balls of wool on a table. We see a Griezmann, hard at work on a sewing machine. Sitting next to her, her colleagues were just as focused, busy loosening the woolen threads to avoid tangling while others sewed and others knitted. Taking it naturally, the group of friends led by Mbappé began to dribble with balls. Finally, they end up presenting the work they created: a wonderful sweater in the colors of the French team.
What is the music of the Volkswagen ad: the Blues sweater
To accompany the Blues to the World Cup and promote its sweater in the colors of the French team, Volkswagen has opted for a title of Daniel Pemberton. The song titled “The Boy is a Genius” was taken from the album “Desperate Romantics: Original Soundtrack From the BBC TV Series” released on 2006.
Daniel Pemberton is a British film music composer. He is known for creating trailers for many films, series, video games and TV programs, but also ads for many brands. Among his most famous compositions are: Spider-Man: Next Generation, Ocean’s Eight, House of Shadows, King Arthur: Legend of Excalibur, but also the show Hell’s Kitchen or series Masters and Valets and Public Enemy.
Who are the French team players in the Volkswagen ad?
For this advertising campaign, Volkswgen invited some players from the French team to lend themselves to the game of sweater knitting. So, in place, we see:
Kylian Mbappe plays as a striker in PSG. He is one of the French’s favorite players.
Antoine Griezmann which is a player who plays as a striker or attacking midfielder. He currently plays for Atletico Madrid.
Dayot Upamecano who plays as a defender for the France team and plays for Bayern Munich.
Jordan Veretout holds the position of midfielder at Olympique Marseille.
Christopher Nkunku plays as an attacking midfielder or winger. Currently, he plays for the club RB Leipzig.
The Volkswagen Volkswagen campaign: the Blues sweater
In each of its advertising campaigns, Volkswagen finds a way to make us experience new emotions. We remember the ad that tells a love story two years ago, in the title “Dream come true”. A piece that also fits this new advertising campaign. In fact, for this year, the German car manufacturer, partner of the French team, we live the passion of football. And he thought of everything! With the winter football World Cup taking place in Qatar, it will be difficult for supporters to wear only the jersey of the French national team.
That is why the players of the French team lend themselves to the game. We see them in this place sewing and knitting sweaters specially intended for their fans. So, in collaboration with the French Football Federation (FFF), Volkswagen is offering dedicated sweaters, as well as many other prizes to be won, including a 100% electric ID 4 SUV, in an Advent calendar.