The Twitter / Elon Musk case explained in 90 seconds

SOCIAL NETWORKS – The bird is disappearing in the north. The leak of advertisers, massive layoffs, rapid resignations, missing new features… since it was taken over, the social network Twitter has been changing in the middle of the Elon Musk storm. We explain everything to you in 90 seconds in the video at the top of this article.

On October 27, 2022, Elon Musk announced the acquisition of Twitter for 44 billion dollars, after a saga of more than six months. “The bird is free”he tweeted in reference to the platform’s logo, a blue bird. “Twitter is now in good hands”greetings to former US President Donald Trump, who has been banned from the platform since the attack on the Capitol in early 2021 and seems to be in a hurry to get back there.

Content moderation advice »

The associations are concerned that Elon Musk, with his libertarian vision of fully upholding freedom of expression, is opening the floodgates to disinformation and hate speech. The European Union also warned on the 28th that Twitter must respect its new digital regulations that force major platforms to moderate their content.

Elon Musk tries to provide reassurance by announcing the upcoming development of a “content moderation advice”. The day after the acquisition, automaker General Motors temporarily stopped paying for ads on Twitter, becoming the first major advertiser to question its presence on the social network, which 90% of revenue comes from advertising.

Other companies followed, such as the American agribusiness giants General Mills (Cheerios and Häagen-Dazs) and Mondelez international (Oreo cookies), or even Volkswagen and Audi.

$8 to verify your account

On November 1, Elon Musk announced in a tweet the upcoming launch of an $8 per month subscription for users who want to have their account certified as authentic and less exposed to advertising. Account certification used to be free and only accessible to certain profiles, such as governments, companies, media, political, cultural or sports personalities, etc.

On the 4th, Twitter began a wave of layoffs, affecting about 50% of its 7,500 employees worldwide. “Unfortunately, there is no other choice when the company is losing more than 4 million dollars a day”, justifies Elon Musk. On the 9th, a great cacophony surrounded the iPhone launch of the new Twitter Blue, the paid subscription to authenticate your account.

Within 48 hours, multiple accounts impersonated celebrities or major companies, from basketball player LeBron James to Nintendo. These impersonations will cause Twitter to suspend Twitter Blue as of November 11.

Warning from US authorities

On the 10th, the American competition agency (FTC) issued a rare warning against the platform: “We are following recent developments on Twitter with great concern. No CEO or company is above the law. »

The FTC points out that Twitter risks huge fines if it doesn’t comply with data security and privacy rules. However, many employees aware of these regulations no longer exist on Twitter.

On the 16th, Elon Musk announced the postponement to November 29 of the relaunch of Twitter Blue, after its false start last week. On the same day, the billionaire gave an ultimatum to his employees who survived the first wave of layoffs. They must commit before the next day to “working long hours at high intensity”otherwise they will be fired. According to some American media, hundreds of employees are choosing to leave. And maybe this is just the beginning of the story…

See also at The HuffPost:

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