RANKING – Important in communication, schools, universities but also ministers are investing in the social network. Headway Advisory publishes its annual rankings.
For the seventh year in a row, the consulting firm specializing in higher education HEADway Advisory publishes the “Twitter Influence of Education and Higher Education” index. Three main categories are studied: the Twitter accounts of higher education establishments, the professionals in the sector – university presidents, directors of Grandes Ecoles, managers and professors – and finally the “influencers ” of higher education: institutions, media, personalities.
The social influence score (scored out of 100) is calculated according to an algorithm that takes into account the number of followers of the account, the number of tweets, the age of the account and the influence of its followers. As in the previous four years, HEADway Advisory optimizes this score by also taking into account the number of followers of each Twitter account.
Among the Grandes Ecoles, Sciences Po still dominates
Relying on nearly 145,000 subscribers, Sciences Po remains in the lead this year. The Institute imposes itself in front of a dolphin that is not expected. Seventh in 2021, Iéseg has fewer subscribers but an exceptional rate of community engagement. This year it is ahead of EHESS (School of Advanced Studies in Social Sciences), HEC and University of Reims.
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The University of Paris 1 Panthéon Sorbonne and the University of Reims are the best placed in their category. Still leading the engineering school, École Polytechnique lost eight places this year and is only tied for 13th place, especially with École 42, tested for the first time, even though it is not a large school.
University: Paris 1 regains advantage
First in 2020, Paris 1 Panthéon Sorbonne takes the lead again after a disappointing 7th place in 2021. It is tied with the University of Reims and ahead of the universities of Paris-Saclay and Poitiers, which are also tied. Rennes 1 and Sorbonne University are just moments away.
Management schools: Iéseg tops HEC
This is the surprise of the year: HEC is again dethroned but this year by Iéseg, Audencia passed the 3rd place tied with Edhec who got three places. True, the Lille and Parisian school has fewer subscribers than HEC, but stands out with an exceptional retweet rate of 80% (20% for HEC) which, supported by the sending of 154 tweets per week (34 for HEC), gives it a massive impact.
Engineering schools: the École polytechnique, of course
École polytechnique remains in the lead but sees the always good Mines Saint-Etienne close in on it every year.
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Without forgetting a CentraleSupélec that took seven places this year and thus completed the podium tied with Télécom SudParis, ESPCI Paris, IMT Nord Europe and Esilv.
Art schools: the Ecole du Louvre and Gobelins are important
As in 2020 and 2021, École du Louvre and Gobelins won ahead of Esmod.
IAE: Montpellier solid leader
As in 2020 and 2021, the Montpellier Institute of Business Administration is the most influential this year before the unified account of all IAE, IAE France, and the IAE of Caen.
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The Ministry of Higher Education is mainly the first
As in 2020 and 2021, the Ministry of Higher Education and Research is easily ahead. But in this year of continuing international student travel, Campus France and Erasmus+ completed the podium.
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If it loses second place, the Universities of France stand out as the most influential conference of higher education representative away from Cdefi (Conference of Directors of French Engineering Schools) and Conference of Grandes Ecoles (CGE) . Unef and Fage are tied for the title of the most influential student union on Twitter.
Personalities: “star teachers” impose themselves
As last year, it is mainly “star professors” who are at the top of our ranking, all categories combined, of personalities in higher education. Only political figures such as the Secretary of State for Youth, Sarah El Hairy, or the current and former Ministers of Higher Education and Research, Sylvie Retailleau and Frédérique Vidal, manage to mix in our top 20. A single head of higher education, the president of the University of Reims and vice-president of France Universities, Guillaume Gellé, is one of them.
Professors: leading economists
Economist Thomas Porcher (PSB) stands out this year in our ranking of university professors and Grandes Ecoles ahead of another economist, Thomas Piketty (EHESS and PSE), historian Mathilde Larrère (University of Paris Est Marne-la -Vallée), political scientist Dominique Reynié (Sciences Po) and paleoclimatologist Valérie Masson-Delmotte (Paris-Saclay University).
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Two teachers of preparatory classes also ranked in our top 25: Joëlle Alazard, khâgne history teacher at Lycée Louis-le-Grand, and Fred Brossard, mathematics teacher at Lycée Bergson in Paris.
School principals and university presidents
Having a prominent position in a higher education representative conference necessarily provides visibility. This year again the vice-president of France Universities (ex-Conference of university presidents) and president of the University of Reims, Guillaume Gellé, won. He preceded the President of the Conference of Grandes Ecoles (CGE) and Director General of Arts and Crafts (Ensam), Laurent Champaney. The president of Cdefi (Conference of directors of French engineering schools) and director of Mines Saint-Etienne, Jacques Fayolle, is in fourth place.
On the management school side, Stephan Bourcieu (Burgundy SB) this year surpassed the general manager of Rennes SB, Thomas Froehlicher, and thus climbed the overall podium. The new director of Sciences Po, Mathias Vicherat, entered the rankings directly in 6th place.
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Division and activity directors
They are deputy directors, communications directors, of the Grande Ecole program or direct an activity. As in 2020 and 2021, Audencia’s communications director, Frank Dormont, won by a wide margin in this category. He preceded the vice-dean in charge of research at Skema BS, Philippe Monin, and the director of the Mica laboratory at Bordeaux-Montaigne University, Bertrand Mocquet. Followed by the deputy director general in charge of digital at Neoma, Alain Goudey, tied with another digital director, that of Sciences Po, Jean-Pierre Berthet.
The “influencers”: Sarah El Hairy takes the lead
This category classifies personalities who are not responsible for a higher education institution or professors but who have influence as ministers, rectors, unionists, journalists or presidents of Hcéres (High Council for Evaluation research and higher education). This year, the Secretary of State in charge of Youth, Sarah El Hairy, the lead adviser to the Prime Minister on education issues and former rector of Paris, François Weil, and the deputy mayor of Paris in charge of higher education, Marie-Christine Lemardeley.
Today, adviser to the president of the EFMD (European Foundation For Management Development), Frédérique Vidal wins against Sylvie Retailleau in the number of subscribers: almost 100,000 against less than 13,000. But the latter is developing rapidly as he has only been present on Twitter since his appointment more than six months ago.