On Twitter, the revolution continues and Elon Musk just made a new decision. He no longer wants the platform to determine which platform a message is sent to. A proposal that should especially please brands… Android!
Newly owned by Twitter, Elon Musk still has a lot of ideas for changing the platform. The boss of Tesla, very active in the social network, recently announced that he is going remove a historic feature. With each tweet, you can easily see which device the message was posted on. This information can be seen from desktop or web versions, as well as from mobile applications.
Typically, you’ll see one of the following next to the time date:
- Twitter for iPhone/iPad from the iOS/iPadOS app
- Twitter for Android from the Android app
This is also the case if you send a message from a browser (Twitter Web App) or a computer:
- Twitter for Windows via the app for Windows;
- Twitter for Mac via the app for macOS;
The possibilities are endless and sometimes there are other mentions that refer to publishing services or other connected devices.
According to Elon Musk, this the feature is useless and he did not fail to make it known. “Part of the day is to disable ‘microservices’ bloatware. Less than 20% of them are actually needed for running Twitter! », explained the American billionaire. He added: “And we’re finally going to stop adding the device the tweet is written on (a waste of screen and compute space) at the bottom of every tweet. Literally no one knows why we did it…”.
And finally we will stop adding which device a tweet was written on (wasting screen and compute space) at the bottom of each tweet. Literally no one knows why we did that…
— Elon Musk (@elonmusk) November 14, 2022
A clear message from the man who has made many radical decisions since taking power.
Brands will appreciate it
For most users, there is not much interest to know from which tool the message was sent. In fact, we often pay attention to this mention when a brand decides to publish a message.
For years, several Android brands have been caught red-handed, sending a message to announce their products from an iPhone. This is particularly the case of the most famous competitor of the Apple brand: Samsung. In some cases, the South Korean giant “Twitter for iPhone” mention shown on his account as he announced the release of the new device.
So in the race to be the market leader, HUAWEI also made the same mistake. To wish a happy new year 2019 to its community, the Chinese brand tweeted its message from an iPhone. If the mistake makes you smile, it does not please the management of the manufacturer who sanctioned the authors.
That’s fast pic.twitter.com/y6k0FJF7Gq
— Brownlee Brands (@MKBHD) January 1, 2019
Recently, the Google Pixel team tried to promote its Pixel 7 and Pixel 7 Pro by tweeting from an Apple device.
— Ian Zelbo (@ianzelbo) October 20, 2022
Regularly, we also find this type of error when brands partner with celebrities. In France and the rest of the world, of stars praise a Samsung or Huawei device from an iPhone. Losing this mention will no doubt be a relief to many brands.
For the record, Apple also tweeted from an Android device:
— Apple Music (@AppleMusic) November 2, 2018
But why this title?
If we choose this title, it refers to the “bubble war” between Google and Apple. While the first wants to impose RCS, the second creates a difference between his iMessage and SMS / MMS. The former appears in blue bubbles while the latter appears in green colored bubbles. However, the blue bubble in iMessage can be seen as a social marker to some young users. This is according to a survey published by the Wall Street Journal.
On Twitter, there is no such difference in treatment between platforms. However, we note that the mention of “Twitter for Android” or “Twitter for iPhone” can create tensions in exchanges.