CARINA JOHANSEN / AFP
Elon Musk, here in Stavanger, Norway, August 29, 2022.
TWITTER – Elon Musk hasn’t flashed since he bought Twitter. The new boss of the social network has therefore individually asked the employees of the social network to pledge, this Thursday, November 17, to give themselves “thoroughly” for the company, or they will be fired, according to an internal letter.
“To build a game-changing Twitter 2.0 and succeed in an increasingly competitive world, we’ll need to go all out, to the extreme”wrote the platform’s new majority shareholder in this internal communication.
“That means working long hours at high intensity”he continued. “Only outstanding performance will get enough marks. »
The leader invited the employees to follow his strategy by clicking on a box “yes” and explained that if they don’t do it before this Thursday at 5 pm New York time, they will leave Twitter with compensation equal to three months’ salary.
Here’s the text of the email Musk sent to Twitter staff overnight. Those who do not commit to being “extremely har… https://t.co/kJc8rZumce
— Donie O’Sullivan (@donie)
A method that is controversial even in the United States where labor laws are less protective of employees than in many developed countries.
Upon his arrival at the head of the San Francisco team at the end of October, Elon Musk fired most of the company’s senior executives, and others resigned, leaving him almost alone in management.
He brought in engineers from his flagship Tesla to help him assess Twitter’s employees, before laying off nearly half of the platform’s 7,500 employees barely a week after the acquisition.
On Wednesday, during a hearing in a lawsuit about his compensation at Tesla, the billionaire assured that the Tesla executives came forward voluntarily.
He clarified that a “major organizational restructuring” of Twitter will be “probably” finished this week.
Once the frenzy of beginnings has passed, “I think I’ll cut back on the time I spend on Twitter and find someone else to lead” business, he said.
“That’s good news!! » Analyst Dan Ives of Wedbush reacted, relaying the concerns of the market and Tesla investors about the behavior of the multi-entrepreneur. “This whole Twitter circus needs to stop…It’s hurting (Tesla’s) brand image” Dan Ives commented on Thursday.
The social network is going through serious turmoil, particularly marked by the departure of several major advertisers, who have delayed their purchases of advertising space on the platform, the main source of turnover for the group.
Elon Musk has warned teams on Twitter that the company is at risk of bankruptcy if it fails to generate more revenue in the coming months.
In his usual style, the eccentric leader has been alternating in recent days between threats, predictions, snaps and taunts.
Several engineers have been fired since Monday for questioning or criticizing the new boss, on Twitter or the company’s internal messaging system, according to their tweets and Elon Musk’s.
“I want to apologize for letting these geniuses go. Their immense talent will no doubt be useful elsewhere.”quipped Tuesday the one who presents himself as the ultimate defender of freedom of expression.
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