Elon Musk is sowing discord with his Twitter Blue and certification

AA / Paris / Fatih KARAKAYA

It didn’t take long for the world’s richest businessman, Elon Musk, to wreak havoc on Twitter after buying it for $42 billion.

After several months of negotiations and threats of lawsuits, the 51-year-old man finally acquired the property of the social networking platform Twitter. Immediately, he fired the company’s historic leaders, and laid off at least half of its workforce.

He now wants to make the network profitable. In fact, despite more than 200 million users worldwide, Twitter’s revenue for the 2nd quarter of 2022 was $1.18 billion, down 1% compared to the same period in 2021. Its net result for this period was therefore a loss of 270 million dollars while last year Twitter posted a net income of 65.64 million dollars.

For Tesla’s owner, accustomed to billions in revenue, these amounts in the millions seem small. However, Musk announced before his hiring that he would make Twitter a space of freedom, raising fears of increased online hate. But, especially for the American media “The Diplomat”, the danger is more. “Why Elon Musk’s purchase of Twitter is a national security problem”, wondered the media in its edition of November 9. So far, the news of Twitter seems to focus on the subscription price.

– Bargain on the subscription price

To increase its profitability, before the arrival of Elon Musk, Twitter offered a solution called “Twitter Blue” which, through a financial contribution, offered additional functions such as correction of a tweet published, videos longer.

As for the certification that will be identified by a blue logo next to the profile, it is offered free of charge to some accounts that meet the conditions of Twitter such as: being a well-known personality, a politician, a brand or an organization. The biggest feature of this certification is guaranteeing the authenticity of an account to prevent identity theft.

By including certification without guaranteeing verification, Elon Musk initially wanted to sell the subscription at $20 before “bargaining” and lower the price to $8 monthly. He even compared the price of a coffee to his subscription.

As he promised, he launched the subscription at $8 per month. But this is without counting on the intelligence of Internet users.

– Twitter Blue is the new mess

In fact, until now, users of the social network trusted the certification by making sure that the user’s identity was actually recognized by Twitter. But thanks to subscription, anyone can now get this certification without giving any justification. And what happened happened.

Malicious people, activists and even pranksters authenticate their accounts by paying a subscription. By itself, it shouldn’t be about general news if those certain certifications aren’t really fake.

Beyond anecdotal accounts like people posing as members of the Korean singer band BTS or Nintendo’s account in America, others have been more problematic. Starting with activists who want to send a political message by impersonating former US President Georges Walker Bush or former British Prime Minister Tony Blair.

The first hijacker tweeted: “I miss killing Iraqis” which literally means “I miss killing Iraqis”. The tweet in question was picked up by the so-called former English Prime Minister who replied “Me too”.

Another certified account on behalf of British oil giant BP, meanwhile, wrote: “Just because we’re killing the planet doesn’t mean we’re not going to miss it.”

In addition, in a few hours, the stock market price of the American pharmaceutical group Eli Lilly, ranked tenth in the world (in 2010) by turnover, fell by 5%, or more than 16 billion dollars, when a false account was certified in his name announced “free for all insulins produced by the company”.

One account even managed to impersonate Elon Musk before being, like all the other accounts, banned from Twitter.

According to the “Washington Post”, the network backtracked and suspended the ability to subscribe. Subsequently, Elon Musk said on his account that the possibility of re-subscribing will return soon.

At the moment, Twitter has not officially contacted the subject, but according to some specialists, in addition to certification, a second “authenticated” badge may appear as it is the case for a very short time before being removed. a new boss.

Only part of the dispatches, which Anadolu Agency broadcasts to its subscribers through the Internal Broadcasting System (HAS), was broadcast on the AA website, in a summarized way. Please contact us to subscribe.

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