Adobe MAX: how the power of the cloud is changing video production!

Artificial intelligence, innovative collaboration tools, real-time special effects management and extensive Camera Cloud integration… Discover what’s new in the world’s most popular creative app.

Adobe uses the capabilities of the cloud to transfer and store content in a secure space, but the growing complexity of modern productions, especially due to virtual content, requires new ways of working. This is why tools are wanted Premiere Pro, Camera-to-Cloud of Frame.io and The Time Is Near of Mo-Sys benefit from closer integration.

Unmissable and extraordinary, the Adobe Max global event takes place over three days, where Adobe looks at all its innovations, brings together every year professionals and individuals from different backgrounds who share a common language, creativity. For this 2022 edition, the publisher is working Frame.io the nerve center of its software Premiere Pro and After Effects. For those who don’t know, Frame.io is a video collaboration and review platform which offers a unique space to exchange, make comments and add annotations to work in progress. Thus saving the undigested chains of emails or worse, the use of telepathy. But what really makes the difference is the advent of virtual production in the cloud.

Camera-to-Cloud comes across multiple devices

Using the function Camera-to-Cloud by Frame.io production teams can access the footage as it is being shotwhether on set or from an editing room across the country, and now, the solution The Time Is Near of Mo-Sys together UnrealEngine incorporating special effects almost instantly and in high definition for instant decision making.

If we want to make an analogy, the solution developed by Adobe is a 100% winner. That is, it offers a real-time view of the production with newly integrated virtual sequences, while avoiding the costs inherent in this type of system — that’s the magic of the cloud. The effectiveness of Camera-to-Cloud is like that more than twenty partners have already adopted it and the new integrations announced at IBC 2022 will speed up the process even more!

The monitor Atomos Zato Connectthe transmitter Serv Micro and the encoder Prism-Flex from Teradek, now use the Camera-to-Cloud accessible from almost any camera or production device. This is good news for all video professionals, whether they are behind the lens, in the editing studio or at the source of the order.

Time saving tools

Adobe also presented several production tools intended to simplify the work of teams:

  • Auto Color in Premiere Pro applies color corrections and makes adjustments to speed up the video production workflow.
  • remix automatically adjusts the duration of a piece of music to fit the selected video sequence.
  • Scene editing detection is on After Effects uses artificial intelligence to detect scene changes in a video sequence. Markers are then positioned at editing points to speed up proofreading and any changes to the project.

Easily find parts of your animation in Adobe After Effects by associating color labels with keyframes.

© Adobe

Project Blink is an editing tool that uses artificial intelligence to detect the objects, sounds, people, and other content that make up a video. To achieve this, this technology translates the video into text to analyze it and thus understand its details. All you have to do is enter a keyword in the search engine, for example “smile” or “backpack” to get the corresponding elements.

The user can extract a sequence, make an edit, or group similar content. It’s efficient, fast and relevant!

New crafting options for Premiere Pro and After Effects

If Adobe focuses on efficiency and collaborative work, it has not forgotten about creation with the announcement of several new features.

Premiere Pro accepting better title creation tools to quickly access editing elements as well as layers. New fill options for adding textures and graphics within text are also coming, not to mention export options for sharing text with collaborators. The Sharpen and Time Posterize effects also have GPU-accelerated rendering, which reduces CPU load and speeds up processing.

After Effects also benefited from some tweaks like fast export with native H.264 encoding, new keyframe color labels for quickly find different parts of an animation and the ability to select any layer as a track matte (in beta).

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