Twitter will soon launch a paid monthly subscription for blue hook

(San Francisco) In the wake of mass layoffs, Twitter was preparing to launch a controversial new subscription on Saturday, but the new owner and boss, Elon Musk, also urged the UN to uphold human rights. social networks.



The boss of Tesla controlled Twitter only a week ago, but it is raining reactions to his radical decisions, promises of all kinds and provocations.

His extreme view of freedom of expression is causing so much concern that on Saturday, United Nations High Commissioner for Human Rights Volker Türk intervened, urging him to ensure that these rights is respected in the influential network. society.

Jack Dorsey, the co-founder of Twitter, spoke to him to praise the “stability” of the platform’s employees, while half of the approximately 7,500 employees of the San Francisco group were laid off on Friday.

“I realize that many of you hate me. I take my responsibilities for everyone in this situation: I accelerated the growth of the company. I apologize to you for this,” said the man who took control of the company a year ago.

The rest of the employees are witnessing a change in their company’s culture.

Last Friday, Elon Musk launched his first flagship project, the redesign of the Twitter Blue subscription, which makes several teams tireless, putting their jobs in the balance, with the aim of a potential -activated on Monday.

“Power to the people”

Twitter’s mobile application already offers, since Saturday, an update that should allow as soon as possible to subscribe to the new formula, for users who want a certified account and practical benefits .

“Get Twitter Blue for $7.99 a month if you sign up today,” the app says, only on iPhones for now.

“New Blue isn’t live yet – the sprint to launch is ongoing, but some people may see updates as we test changes in real time,” tweeted Esther Crawford, Director of product development from in California company.

“The Twitter team is legendary. The New Blue is coming!”, he added. On Wednesday, he reposted a photo of himself sleeping on the office floor in a sleeping bag.

Currently, this $5 subscription comes with additional features, such as a more comfortable reading mode.

Elon Musk wants to add account certification, currently free, but reserved for certain accounts (governments, personalities, etc.). So it served as a guarantee of authenticity.

“The current system of lords and peasants, those with blue ticks and those without, is nonsense. Power to the people! Blue for $8 a month,” the Tesla and SpaceX boss said Tuesday.

“Blue Badge: Power to the People. Your account will get a blue tick, just like the celebrities, businesses and politicians you already follow,” the app promises now.

Subscribers’ tweets will be shown in priority and they will be able to post longer videos and audio messages.

“As you support Twitter in its fight against automated accounts, we’ll reward you with half the ads, twice as relevant,” the app further specified.

The California company has had to diversify its revenues, 90% of which come from advertising, and while some advertisers have suspended their spending on the platform since its takeover.

“Responsibility”

Many associations and authorities are concerned that the platform will, even more than at present, be flooded with misinformation and hate speech if Elon Musk completely relaxes content moderation.

“Twitter has a responsibility to prevent the promotion of content that violates people’s rights,” Türk said in his open letter.

In this sense, the information that the entire Twitter team dedicated to human rights has been removed is “not, from my point of view, an encouraging start”, regretted the High Commissioner.

Throughout the week, Elon Musk assured that content moderation is a priority, that the rules have not changed, and that he will create a council dedicated to this task.

But he was also angry at NGOs “trying to destroy free speech in America”.

The social network was losing more than $4 million a day, he claimed Friday, to justify the layoffs.

He promised Saturday that Twitter will evolve, with more convenient sharing and search tools, and ways for creators to monetize content.

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