Elon Musk’s acquisition of Twitter results in a huge increase in the number of users of social media platforms such as Mastodon and Tumblr


The chaos that occurred on Twitter following the hiring of Elon Musk has some users looking for a way out. New data shows that while the number of people downloading Twitter from Apple’s app store and Google’s play store has increased since Musk took over, the growth is minimal compared to the explosion in downloads from more smaller rivals like Mastodon and Tumblr, just as some Twitter users seem to be looking for alternatives.

In recent days, alternative social apps and microblogging platforms have seen strong growth, including Twitter’s decentralized open-source alternative, Mastodon. The service’s founder and CEO recently announced that Mastodon has surpassed one million monthly active users, after more than half a million users have joined the network since the October 27 deal with Twitter. But Mastodon isn’t the only app to take advantage of Twitter’s chaos.

In a new report, application intelligence firm Sensor Tower examines the growth of social apps after Musk’s arrival

He said Mastodon saw about 322,000 new downloads in US app stores in the 12 days since its acquisition of Twitter (October 27 to November 7), more than 100 times the 3,000 it had recorded. download. in the last 12 days. Globally, the app grew 657% to reach 1 million installs in the same period from October 27 to November 7, compared to 15,000 in the previous 12 days.

Mastodon’s other third-party customers also saw an increase, with Metatext and Tootle both growing from less than 1,000 installs to 19,000 and 7,000, respectively, between the two periods.

But Mastodon isn’t the only network seeing a spike in app installs.

Tumblr also saw its app installs in the US increase by 96%, from 47,000 to 92,000 between the two periods. Additionally, its global installs grew by 77%, from 170,000 to 301,000.

Additionally, alternative social app CounterSocial grew 2,300% to 24,000 installs in US app stores within 12 days of the acquisition, and grew 3,200% globally, with 33,000 installs installed, according to the report.

Another intelligence app company, data.ai, analyzed the data in a slightly different way. It looked at the global growth in downloads of various social apps in the seven days following the takeover (October 27 to November 2) and then compared it to the previous seven days. Its data also confirmed the huge gains made by Mastodon and CounterSocial in terms of global install growth between the two periods. Mastodon installs jumped 2,200% and CounterSocial installs jumped 1,200%, according to the analysis.

data.ia

But Data.ai looked deeper into the app store charts and found that many other social apps are seeing increases, even more so than direct Twitter alternatives.

These include David’s Disposable (+83% over both periods), nFollowers (+50%), CocoFun (+46%), Substack Reader (+24%), Tribel (+11%), Tumblr (+7%) and Pinterest (+2%). Substack, in particular, branded itself as a social community after acquiring Twitter, and even launched a new chat feature that allowed writers and their audiences to engage in online discussions.

That doesn’t mean the drama is entirely negative for Twitter. surprisingly, it turns out that some people have even installed the app since the acquisition.

Data.ai shows that Twitter app installs jumped 17% after the acquisition, while Sensor Tower saw a 21% increase over a slightly longer period. Twitter reported 7.6 million installs worldwide and $502,000 in consumer spending in the 12 days following the acquisition, up from 6.3 million installs and $502,000 in consumer spending, to $303,000 in costs from in the previous 12-day period.

These numbers should be taken with a grain of salt for now, however, as the launch of Twitter Blue has been delayed after just a few days. There is no reason to believe that these figures indicate, for now, a significant increase in demand for long-term subscriptions. These data will come in due course. In any case, it shows Musk’s ability to market products to his fanbase and general user curiosity about what’s going on with Twitter products right now.

While Twitter has seen some slight gains this week, not everyone is happy with the changes. Some Twitter users have expressed their anger at the Twitter app’s take on the App Store ratings. On November 5, 2022, the app experienced an increase in negative ratings adding 119 iOS ratings to one star; highest number of negative reviews in one day, also according to Sensor Tower data.

However, this isn’t the biggest wave of negative reviews Twitter has seen. Other incidents caused larger increases. After Trump’s ban, for example, Twitter received 801 star reviews in Jan. 9, 2021. It also got stronger in March 2022, after the new timeline came out, and in April, when Elon Musk said he would buy Twitter. The biggest spike in negative reviews of the year didn’t even happen this week, but on October 28, when the Musk deal went through.

Source: SensorTower

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