MAINTENANCE. How Sorare convinced Lionel Messi to become an ambassador for the platform

Sorare never does things by halves. After the partnership with Zinédine Zidane and Kylian Mbappé, among others, the game of fantasy soccer, based on cryptocurrency and digital collectible cards (NFT), is on the rise again. On Wednesday, November 9, Sorare announced that Lionel Messi will be the brand ambassador.

A new good step from the French company, now worth 4.3 billion euros and claiming almost two million players worldwide. Lionel Messi is none other than one of the best players in football history, a seven-time Ballon d’Or winner and still going strong at 35 years old.

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While the platform has recorded the recent arrival of baseball (MLB) and basketball (NBA), in addition to football, Sorare is expanding its presence across all media. The company aims to conquer new markets and has just enlisted, with the Argentinian, a major commercial asset. The co-founder of the platform, Nicolas Julia explains how Sorare was able to convince superstar Lionel Messi and what this partnership entails.

How did you convince Lionel Messi to sign up with Sorare and become the new ambassador?

I want to say again how proud we are that Lionel Messi will be part of the Sorare team. Along with Zinedine Zidane who is also our ambassador, he is one of the best players in the history of football. For enthusiasts like us, it’s a dream come true! Lionel Messi knows best how many fans want to live their passion for the sport beyond the pitch and extend their experience. This is what Sorare offers, with its combination of digital card collection and games fantasy soccer, where fans are the managers of their favorite players. We look forward to working with him and all our ambassadors to make Sorare a global champion in global entertainment.

It is possible to meet Lionel Messi

Concretely, what will its role be? What will he do in the community?

Our Sorare Ambassadors bring unique user experiences and bring fans closer to their passion and their favorite players. From Rosario to Barcelona, ​​from New York to Paris, every football fan dreams of meeting Lionel Messi. We will make it possible: some will have the opportunity to meet, to exchange the seven-time Ballon d’Or. In a broader way, it will allow him to develop his proximity to his community, to be closer to his fans around the world, especially in Latin America, the land of football where he comes from. Of course, we have new exclusive content that we will be revealing to our community soon.

What should this partnership bring to Sorare?

This partnership is a big step in Sorare’s ambition to become the champion of global sports entertainment. Having such an ambassador will serve to accelerate our development. We look forward to working with Lionel Messi to continue to connect fans with the clubs and players they love. Having Lionel Messi in our team is also an inspiration for us. I sincerely believe that athletes get a lot of energy from fans. This is also the case with Sorare. Our success is our community. That’s why we strive to make their experience better every day.

Benefiting from the confidence of Lionel Messi, one of the best players in the history of football, facilitating the conquest of new markets?

Our ambition remains the same! We want to offer our managers all the biggest leagues, the biggest clubs, the biggest sportsmen. We are very proud that he trusts us and that the desire to advance the Sorare adventure drives him as much as we do. Lionel Messi is a player whose influence extends beyond the field of football. Having him as Sorare’s ambassador is also proof that our game is still pushing the boundaries of entertainment.

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“Who knows where we will go tomorrow? The opportunities are huge”

Is this new major partnership part of the logic of globalization, after the arrival of MLB and NBA?

Our story began in 2018 in the first division of football in Belgium. We are now in 185 countries, partners of more than 300 football clubs, of the largest sports league in the United States… Who knows where we will be tomorrow? The opportunities for Sorare are immense. But above all we are guided by our community, by the desire to offer fans around the world unique experiences. It has been an amazing year for our community. We launched two new sports – baseball and basketball – for the first time. We are proud to have more than 2 million users. We will continue to surpass ourselves to increase the united force of sports and gaming.

Before Messi, did the partnership with Zidane and Mbappé lead to an influx of new managers onto the platform?

All our ambassadors play a different and specific role, which reflects their image. We are very proud to include Kylian Mbappé, Zinedine Zidane, Serena Williams and Rudy Gobert… They are all exceptional athletes and role models for sports lovers, but also for us, our teams. More than ever, athletes shine beyond the fields, they have an invaluable force in training. We are pleased to address, through them, an audience of enthusiasts guided by the values ​​of sport.

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