Elon Musk’s ambitions for Twitter

Elon Musk, in a Twitter space, on November 9, answered questions from Robin Wood, head of customer solutions at Twitter, and David Cohen, president and CEO of the IAB, an organization specializing in digital advertising. . The new head of the social network wants to answer some questions regarding the future of the platform and to reassure advertisers.

Elon Musk bet everything on Twitter Blue

We want to be in a strict pursuit of truth, to be at least in the business of truth “, said Elon Musk, about reported by Sarah Fischer, journalist for American media Axios. For the billionaire, the goal is give the power back to the peopleputting all accounts on equal footing and highlighting the need for free speech on Twitter.

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To achieve this, the teams of the California company began to rethink Twitter Blue by including a certification badge, similar to owning public numbers, at a price of 8 dollars per month. The increase in the price of the premium subscription of the social network should also allow ” increase the value of a bot or troll between 1,000 and 10,000 dollars per month According to Elon Musk, it’s not just about moneymalicious users” no millions of credit cards and phone numbers “.

About the potential abuses of this system, Robin Wood asked the boss of Tesla clarify the steps taken by Twitter on this topic. It announced that Twitter ” will be very strict in eliminating deception. If someone tries to impersonate a brand or public figure, his account will be suspended “.

Elon Musk also mentioned the investment fund for the platform’s content creators. He explained that” we should offers creators a way to monetize their content. If we offer a more interesting solution than our competitors, they will obviously publish natively on Twitter “.

Moreover, the newly appointed CEO of Twitter is not planning to develop a commercial branch of the social network temporarily. ” We have a lot of work to do on the software side. We’re going to replace a bunch of core code “, he said.

What place for journalism on Twitter?

If Elon Musk wants to put everyone in the same boat, the same is the case with journalists. He felt it was necessary promote citizen journalism on the platform. However, the entrepreneur there seems to be a grudge against the mainstream media which he says does not always publish the truth.

I’m not saying that we should somehow belittle big news organizations or well-known journalists he caught himself, I’m just saying let’s put people first and give more space to the voice of the people “.

Advertisers win again

To conclude, Elon Musk answered some questions from Robin Wood and David Cohen about advertising on the platform and the risks incurred by brands for their image. SpaceX executive says “ if an advertiser wants to launch an advertising campaign on Twitter, it will not be placed next to negative information or inappropriate content its reputation may be damaged “. He specified that his teams are working on the quality of displaying ads within the platform.

To moderate comments made on the platform and reassure advertisers, the world’s richest man has planned set up a “content moderation board”. Right now, he doesn’t know who will make up this small meeting and stresses that he needs to ” several months to set it up “.

Moreover, he makes sure his teams are busy enforce Twitter’s usage policies. Social media security manager Yoel Roth added that “ one of the directions that Twitter is trying to move is to have more tools that can be done reduce the harmful effects of content without having to ban accounts “.

Finally, Elon Musk spoke a few words to the advertisers who have left the social network, fearing their image. He argues that ” The best way to understand what’s happening on Twitter is to use Twitter “.

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