Faced with a lot of criticism targeting the Elon Musk version of Twitter, one of the company’s leaders announced the arrival of a new badge to distinguish the so-called official accounts from those who will get the blue badge by subscribing to Twitter Blue.
The blue dot can no longer guarantee authenticity
Arriving at the head of Twitter on October 27, Elon Musk announced major changes with the ambition to generate more revenue. One of its main goals, for now, is to earn more revenue from subscriptions to rely less on advertising.
It is for this reason that the Twitter Blue subscription has undergone a major overhaul. Now any user who subscribes and spends $8 a month will qualify for the popular blue badge, originally introduced to verify the identity of government officials, politicians, celebrities, some journalists, executives , health professionals as well as organizations.
This is likely to be a problem because the main purpose of verification is to prevent identity theft. Moreover, Elon Musk was caught in his own trap because many American comedians, who did not agree with the new verification rule, changed their name to Elon Musk on the platform. The billionaire explained that anyone who pretends to be an official account without clearly identifying themselves as a parody will be permanently banned.
An official button is coming, but only for some accounts
While many advertisers are leaving the platform, Esther Crawford, director of product management at Twitter, who joined the company when it acquired startup Squad, explained. a thread how the verification system will work, and introduced a new badge to authenticate official accounts.
” Many people have asked us how we can tell the difference between Twitter Blue followers with blue dots and accounts verified as official. That’s why we’re introducing the “official” label for some accounts at launch. Not all pre-verified accounts will receive the “Official” label and this label will not be available for purchase. Accounts that will receive this include government accounts, corporations, business partners, major media outlets, publishers and certain public figures said Esther Crawford.
” The new Twitter Blue does not include identity verification. This is a paid subscription that offers a blue badge and access to certain features. We will continue to experiment with ways to distinguish account types “, he continued.
What are the risks for Twitter?
As noted by the expert site Social Media Todayjournalist accounts are not among those who can get the status ” official “. Besides, Elon Musk did not go overboard and made it clear he thought : ” You represent the problem: journalists who think they are the only legitimate source of information. This is the big lie”. In parallel, the CEO of Tesla and SpaceX ensures that “Twitter is supposed to be the most accurate source of information about the world “.
In addition to the truth of the information, the new verification system could hinder the moderation efforts of social network teams, which are already very complicated because there is still a lot of hate speech on the platform. ” This new method will be bad in theater, because once people pay for verification, the problem goes from a community moderation issue, which you would expect in a free or ad-supported service, towards a customer service issue said Sydette Harry, a technologist and member of USC Annenberg Civic Media, at CNBC.
From a commercial point of view, Elon Musk wants to earn more income and he knows that many users are willing to pay to get the blue dot; the effects of his approach are however likely to be significant for the platform in relation to the content to be published there. The new version of Twitter Blue should be deployed during the day.