Citroën, Toyota, Volkswagen will avoid the Paris Motor Show

The Paris Motor Show next October (from 17 to 23) looks bad! This biennial event will be avoided by most manufacturers! The list of absentees is growing. “At Stellantis (PSA and Fiat Chrysler), only Peugeot, DS and Jeep are present”, assured a spokesperson. As a result, Citroën will disappear. The height for a tricolor brand in a Parisian salon. Fortunately, Renault will not disdain this show, nor will its cheap Dacia brand. But Fiat, Alfa Romeo, Opel, also disappeared. Not only that. No Volkswagen group brands (with Audi, Skoda, Seat) will attend. “Audi prefers to attend the Vivatech technology fair in June (15-18)”, specified Lahouari Bennaoum, its director in France. Among those also conspicuous in their absence: BMW and its Mini brand, Jaguar Land Rover, Japanese Toyota, Koreans Hyundai and Kia. “The insufficient number of the present decides us,” underlined one of Kia France. Hyundai is calling for “too big investments. Trade shows are no longer a priority for our product presentations”. Ford isn’t officially going, without closing the door on dealerships. Nissan, Honda, Suzuki and Mercedes have not yet decided.

Return of Hopscotch

Still at the Palais des expositions, Porte de Versailles in Paris, but on a reduced surface, the Mondial de l’auto will still display the new slogan “Revolution is on” (in English text, without any French translation) . Therefore, it is no longer presented as a show for the traditional car, but with the implied electrified mobility. Not enough to attract exhibitors. The event will be brought by the automotive sector PFA and the French communication group Hopscotch, which makes an impressive return! The famous Mondial, which belonged between 1991 and the end of 2017 to 80% to the CCFA (Committee of French automobile manufacturers) and 20% to the FIEV (Federation of equipment for vehicles), was taken over by the PFA (French). platform automobile), a parallel organization… which also included manufacturers and equipment manufacturers! Before absorbing said CCFA. The PFA then surrendered the World Cup -partially- to Hopscotch in 2019.

The poor financial state of the PFA and the conditions of this transfer also got a bloody article on chained duck January 15, 2020. The satirical weekly mentions “a competition… no competitors” and family ties between Luc Chatel, PFA boss, and Hopscotch’s general manager… But, in the end, the new Mondial organizer AMC Promotion announced on… May 2020. its “sleepover”, in the face of the Covid-19 epidemic. The Paris Motion Festival 2020, which should be 121th tricolor auto show, therefore cancelled. And AMC Promotion laid off its staff (about ten people).

Over a million visitors

The Mondial therefore returns this year, under its old name. With a more rigorous and less playful project. 2020 is really given for festive explosion events in the Paris region that are not related to the car: bike place de Concorde on October 3 and 4, “Surf and Skate” on the banks of the Seine, rollerblading in the East, ” Street Art “, Mountain Bike Championship…. All this has been thrown into oblivion.

The last World Cup was held in 2018. It welcomed 1,068,184 visitors. It is the busiest fair (outside of China). But, Volkswagen has not yet participated, nor Fiat Chrysler (FCA), Ford, Opel (PSA group), Nissan, Mitsubishi, Volvo, Mazda. A trade show is very expensive and manufacturers believe that with the internet, the game is no longer worth it. For the last Paris Motor Show, “it needed 3 million euros for 2,000 square meters, 5 million for 4,000, stand built”, including electricity and food services, then explained a European manufacturer. Major international fairs are also struggling to revive. The one in Geneva never saw the light of day, the one in Frankfurt was replaced by Munich in September. In small victories!

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