Elon Musk bought Twitter since the end of October. In the official takeover, he fired key leaders of the platform, including CEO Parag Agrawal. Alone at the controls, the Tesla boss is beginning his major overhaul with the aim of transforming Twitter and above all generating more revenue. Overview of major changes made or planned.
1. Twitter Blue at $8 per month to get a certified account
The Tesla boss announced in early November a price increase for the Twitter Blue subscription, increasing to $7.99 per month (instead of $4.99). By subscribing, users will get a blue verification checkmark indicating that their account has been certified. This new subscription service is still being tested, a wider deployment is planned after that. As a reminder, Twitter Blue is only available in the United States, Canada, Australia and New Zealand, but perhaps it will be extended to other countries once we know the financial ambitions of Elon Musk.
2. Laying off 50% of Twitter’s workforce
After many rumors circulating the web, Elon Musk confirmed that he is in the process of firing many employees at Twitter by justifying the a tweet great financial loss: “When it comes to reducing the power of Twitter, unfortunately, there is no other choice when the company is losing more than $4 million a day. » Of the 7,500 employees, around 50% were made redundant. Some have already filed class action lawsuits against the company during periods of missed notice.
Several Twitter employees are voicing their dismay through tweets: “I woke up to the fact that my job at Twitter was about to end. My heart broke. I’m in denial. It was the best, craziest and most enjoyable adventure of my career. I loved every minute of it. »
I woke up to the news that my time working at Twitter was over. 💙
i am heartbroken I’m in denial.
It was the best, craziest, most enjoyable ride of my career. I loved every minute of it.
A short thread, if you’ll indulge me:#LoveWhereYouWork
— Michele Austin (@_MicheleAustin) November 4, 2022
3. The ability to attach long text to a tweet
In a tweetElon Musk announced: “Twitter will soon add the ability to attach long text to tweets, ending the silliness of notepad screenshots. » The goal is to allow users to publish a simple tweet by attaching a long text to it to prevent them from broadcasting screenshots of the text, a common social network practice.
In addition, Elon Musk can also make the function available free of charge to all users that allows them to modify their tweets after they are published. It’s only available to Twitter Blue subscribers at the moment. But nothing has been officially confirmed on this side yet.
4. Improved Twitter search
The billionaire is not satisfied with the search method on Twitter and makes it known a tweet in a slightly teasing tone: “Twitter search reminds me of Infoseek in 1998! It will also improve faster.” Therefore, there should also be actions to optimize user searches.
5. Monetizing content for creators
In the message announcing the possibility of adding long text to a tweet, Elon Musk also indicated that he wants to offer additional tools to allow creators to monetize all their content formats. The announced novelty is not without reason. In fact, creators will undoubtedly publish more native content such as videos, instead of re-sharing their content on TikTok or Instagram. It’s time for Twitter to catch up…
6. Suspension of impersonating accounts
Other recent news: “Going forward, all Twitter users who engage in impersonation without clearly stating that it is a ‘parody’ will be permanently suspended. » The Tesla boss is tightening the screw at this point, especially since people have changed their account name to “Elon Musk” to forgive him since he took over Twitter. Another clarification: “any name change will result in temporary loss of verified tick”.
Going forward, any Twitter that handles impersonation without a clearly defined “parody” will be permanently suspended
— Elon Musk (@elonmusk) November 6, 2022
7. Formation of Content Moderation Board
Shortly after his takeover of Twitter, many questions arose about the reactivation of Donald Trump’s Twitter account. Why? Because Elon Musk said in May that he wants to lift the permanent ban on Donald Trump’s account. In response to this controversy, Elon Musk tweeted that a content moderation council would be formed to decide on account reactivations: “Twitter will form a content moderation council with widely diverse views. No major content or account restoration decisions will be made prior to this board meeting.” Significant changes are therefore expected on the side of moderation!
To be very clear, we are not yet making any changes to Twitter’s content moderation policies https://t.co/k4guTsXOIu
— Elon Musk (@elonmusk) October 29, 2022
8. Twitter as the world’s safest news source
Finally, Elon Musk has published a tweet: “Twitter should be the most accurate source of information about the world. This is our mission. » This seems to indicate a fight against fake news. Its purpose is clearly shown but how can it be achieved? Everything remains to be seen.
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