BYJU’S announced Lionel Messi as the global brand ambassador for its social initiative, Education for All

BYJU’S, the global leader in education technology, today announced soccer star and global sports icon Lionel “Leo” Messi as the first Global Ambassador for its social impact arm, Education For All. Messi, who plays for Paris Saint-Germain and is captain of the Argentine soccer team, signed an agreement with BYJU’S to promote the cause of equal education.

This association with one of the world’s most famous athletes is in line with BYJU’s growing global footprint and commitment to making education accessible, equitable and affordable for all. Earlier this year, BYJU’S made history by becoming the Official Sponsor of the 2022 FIFA World Cup™️ in Qatar. Football has around 3.5 billion fans worldwide and Lionel Messi has almost 450 million fans on social media. The long-term commitment, which begins as Lionel Messi begins his final campaign to win the 2022 FIFA World Cup™️ as captain of the Argentina national football team, will see him feature in BYJU’s education for all promotion campaigns.

BYJU’S considers Lionel Messi “the greatest student of all time” whose passion for lifelong learning has redefined the definition of what is possible in football.

Widely recognized as the best passer, best dribbler and best free kick taker in the world, the seven-time Ballon d’Or winner credits his success to his commitment to learning more every day. BYJU’S believes that Messi will be an ideal mentor for hundreds of millions of young people around the world thanks to his unwavering work ethic, study of the game and love of learning.

Commenting on the announcement, Divya Gokulnath, co-founder of BYJU’S said: “We are honored and delighted to partner with Lionel Messi as our Global Ambassador. He is a unique talent in a generation whose pursuit of excellence, global thinking, humility and dependability deeply reflect BYJU’s brand values. He rose from the grassroots to become one of the most successful sportsmen of all time. This is the kind of opportunity BYJU’s Education for All wants to create. for the nearly 5.5 million children it currently empowers. No one represents the power to enhance human potential more than Lionel Messi. No wonder the greatest player of all time is the greatest student of all period. I’m sure this partnership will inspire millions around the world to dream bigger and learn better. As football fans know, when you have Messi by your side, anything is possible.

Lionel Messi also expressed his confidence that his collaboration with BYJU’s Education for All will inspire young students around the world. He said, “I chose to partner with BYJU’S because their mission to make everyone fall in love with learning is completely in line with my values. A high-quality education changes lives, and BYJU’S has changed the career paths of millions of students around the world. I hope to inspire young learners to reach and stay at the top. Messi also runs his own charity, the Leo Messi Foundation, which was born in 2007 with the idea that children should have the same opportunity to fulfill their dreams.

About BYJU’S

BYJU’S is the global leader in educational technology that provides highly adaptive, immersive, engaging and effective learning programs for K-12 students, as well as competitive test preparation, coding and professional perfection. With over 150 million registered students worldwide, 7 million paid annual subscriptions, and a presence in 120 countries, BYJU’s portfolio of innovative products meets learning needs across years, levels and geographic areas. In this journey, BYJU’S has integrated strong domestic and global partners through the strategic acquisitions of Osmo, EPiC, Tynker, White Hat Jr, Aakash, Great Learning, Gradeup and GeoGebra.

A digital first company, BYJU’S is backed by leading investors such as Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed Ventures, Tiger Global, Owl Ventures and Qatar Investment Authority. BYJU’S is the official sponsor of the Indian cricket team, and in 2022 it also became the first edtech company to become the official sponsor of the FIFA World Cup.

In an effort to democratize education and break down socio-economic barriers to learning, BYJU’S launched the Education for All social impact initiative in 2020. Since its launch, the initiative has positively impacted 5.5 million children in 26 states and more than 340 districts through technology-driven manufacturing. accessible and equitable education. By 2025, the initiative aims to reach 10 million children.

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