Jack Dorsey, the famous founder of Twitter, inaugurated a new decentralized social network. Called BlueSky Social, it aims to give Internet users control over algorithms and their personal data.
A few days before Elon Musk took over Twitter, Jack Dorsey unveiled a new social network: Blue Sky Social. The Twitter founder, who left the company in November, has been working on the project for more than three years.
At the moment, the platform is only offered in beta. Within two days, Blue Sky registered more than 30,000 registrations on its waiting list. Like Mastodon, the social network is likely to appeal to Internet users worried about Elon Musk taking over Twitter.
Also read: Elon Musk’s first decisions cause concern among Twitter employees
BlueSky Social, a Web 3.0 social network
Started in 2019, Jack Dorsey’s BlueSky project aims to change the world of social networks. attracted by the promises of Web 3.0this decentralized version of the Internet, the former boss of Twitter has set up a social media where the Internet user can control.
It is a competitor to any company that tries to own the underlying basis for social media or the data of the people who use it.
—jack (@jack) October 18, 2022
Jack Dorsey describes BlueSky as a federated social network. The platform is based on the AT (Authenticated Transfer Protocol) protocol, which combines the ideas of the latest decentralized technologies in a simple, fast and open network “. This is an open protocol. It is not owned by BlueSky executives.
Basically, AT is a common standard that allows an unlimited number of different services to work together. BlueSky teams are focused interoperability between different digital spaces. This is one of the great challenges of Web 3.0 as well as the future of metaverses.
Based on this common standard, an Internet user may choose to set up his own social network. BlueSky users will be free to move from one world to another without restriction. In this respect, BlueSky is quite close to Mastodon’s operation. The German social network actually consists of an infinity of decentralized servers. Jack Dorsey’s initiative continues by offering Internet users the possibility of designing their social network using a host or using their own resources.
A unique digital identity
Unlike leading Web 2.0 platforms, such as Facebook or Twitter, BlueSky will let the user complete control over their personal data. Each user will have a digital identity, of which he is the sole holder. This identity can be transferred from one platform to another, without any limitation imposed by a central entity. In this way, the user is not forced to follow the rules of a social network. It’s free to export this data anywhere.
“A person’s online identity should not be owned by corporations that have no responsibility to their users”BlueSky explained in a blog post.
Internet users will have too control algorithm content recommendations. The user can freely choose how information is displayed on his screen. BlueSky aims to give users control over the algorithms that currently shape the way they consume content online. This is one of the big differences between Web 2.0, where the algorithm is king, and Web 3.0.
“Algorithms dictate what we see and who we can reach. We need to control our algorithms if we are to trust our online spaces”pointed out the blog post.
So far, Jack Dorsey’s teams have contented themselves with sketching the outlines of BlueSky. The developers are expected to release more details, and evolve the protocol, in the near future.
At this point, only BlueSky Social is available through the waiting list. If you want to test the platform as soon as possible, we advise you to join the waiting list by clicking on this link.
No launch date has been announced. On its site, BlueSky promises to open the open beta shortly. A mobile application, essential in the smartphone era, should also see the light of day shortly.
Right now, it’s hard to imagine BlueSky being a real competitor to Twitter. So innovative, the social network must still prove itself to hope to attract the general public.
Blue Sky Social