On Twitter, Elon Musk is causing big changes and doubts

OLIVIER DOULIERY / AFP (FILES) In this file photo illustration taken on Oct. 4, 2022, a phone screen shows a photo of Elon Musk with the Twitter logo displayed in the background in Washington, DC. – The New York Stock Exchange suspended trading on Twitter on October 28, 2022 after Elon Musk completed a $44 billion acquisition of the social media platform. Twitter was listed among the companies experiencing a “trading stop,” according to a NYSE notice that said the merger was “effective.” (Photo by OLIVIER DOULIERY / AFP)


Elon Musk buys Twitter but it brings change that not everyone likes.

TWITTER – A week after the formalization of Elon Musk’s acquisition of Twitter, many questions continue to arise this Thursday, November 3. Tensions and anxiety reign in the exchanges between the new owner of the social network and many users who are eager to understand what the platform will look like in the future.

Freedom of expression, dismissal, paid option… The HuffPost examines the changes Twitter has undergone since the billionaire takeover, and the consequences of this takeover.

Half of the employees were made redundant

Bad news for Twitter employees. According to DailyMailElon Musk will thank half of his 7,500 employees on Friday, November 4. This massive layoff is justified as it allows the platform to reduce its costs to generate more revenue, one of the first goals of the sulphurous entrepreneur who bought Twitter for 44 billion dollars.

A few days before the transaction, the Washington post announced that Elon Musk wants to fire 75% of the workforce. Therefore, the numbers have been revised downwards, but the announcement remains a blow for employees who have already seen several leaders leave, including former boss Parag Agrawal.

In addition, teleworking will no longer be permitted for employees (with some exceptions), always with the goal of saving money.

Certified accounts become paid

To increase Twitter’s revenue, Elon Musk decided to make account certification ” real “. Users with a blue dot next to their name have to pay 8 dollars per month.

The boss of Tesla and SpaceX first announced the price of 20 dollars, before the famous writer Stephen King (and other users) complained about the cost. After a brief exchange with the author and faced with this outcry, Elon Musk decided to lower the price. However, his initiative is still not unanimous. The French Minister of the Economy, Bruno Le Maire, has already acknowledged the payment to him “slightly hurt”.

In this project, the new general manager wants to combine Twitter Blue (a subscription to paid features at 5 dollars per month that already exists in the English-speaking world) and the possibility to verify and certify his identity . Currently, only certain profiles can request this guarantee of authenticity, in particular governments, companies, media, political, cultural or sports personalities, etc.

Brands stop advertising

An ardent defender of absolutist freedom of expression, the South African billionaire published a message intended to reassure advertisers shortly before the takeover. He did promise that he wouldn’t do Twitter “a hellish place open to all, where anything can be said without consequence”. This is before all the same comeback with Kanye West (who now calls himself Ye), who was suspended a little earlier after anti-Semitic remarks. As a pledge of good faith, Elon Musk, however, postponed the case of Donald Trump until later.

Because of these prevarications, a collective of almost 50 associations for the defense of democracy or the fight against disinformation encouraged the largest advertisers on Twitter (including Coca-Cola, Google and Disney) to threaten Elon Musk to stop all network advertising if ever” liquidated » content moderation.

General Motors has already announced that it will temporarily suspend its spending on the platform. According to Financial Times, the cosmetics giant L’Oréal will also have this decision. The information was rejected Reuters by a company spokesperson.

Faced with these criticisms, Elon Musk announced that he wants to form a content moderation council. He also said that he talked to some minority rights NGOs in “ how Twitter will continue to fight hate and harassment ».

The personalities fled the platform

And it’s not just advertisers asking the platform. Several personalities have chosen to leave Twitter permanently since Elon Musk’s takeover. This is the case of composer Toni Braxton who fears drifting into hate speech, the creator of the series Gray’s Anatomy Shonda Rhimes or the singer Sara Bareilles.

A movement that is still far from significant, but still shows the reluctance of a part of society to Elon Musk’s projects for the blue bird.

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